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Thread: Yahoo acquires behavioral ad firm for $300 million

  1. 09-05-2007 10:19 AM #1
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    Default Yahoo acquires behavioral ad firm for $300 million

    Yahoo has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
    BlueLithium is a three-year-old San Jose, Calif.-based company that specializes in the fast-growing market for technology that tracks consumer behavior as users move from site to site in order to deliver more relevant ads.

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  2. 09-05-2007 10:42 AM #2
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