Yahoo puts marketing muscle into climate campaign - Webmaster Forums UK SEO SEM Webmaster Community Forum

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05-14-2007, 08:29 AM

temi

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Yahoo puts marketing muscle into climate campaign

Yahoo aims to wield its power as the biggest U.S. Internet media company to encourage millions of consumers to take basic steps to help the environment as part of its corporate push to confront global warming.

The Sunnyvale, Calif.-based company on Monday is expected to introduce Yahoo Green, an online education program that will offer users the latest environmental news, consumer tips and ways to be personally and socially active in combating climate change.

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