Yahoo defends Google advert deal

[gkd_uk]

Yahoo said it will implement its much-criticised search ad deal with Google despite possible anti-trust hurdles.

Under the agreement, from October Google will sell ads alongside Yahoo search results on some of its pages.

Rumours the US justice department would challenge the deal grew this week when it hired a veteran anti-trust lawyer.

Hilary Schneider, executive vice-president of Yahoo US, told the BBC the agreement was "fully within the guidelines of the law".

Both companies voluntarily agreed to have the US Department of Justice (DoJ) examine the plan, which was announced in June.

They also committed themselves to wait three and a half months to give regulators time to scrutinise it.

Google's chief executive Eric Schmidt recently said both companies were aiming to go forward with the deal.

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[temi]

I don't think this deal will go ahead, loads of advertisers are against it and they are making a powerful anti trust case against it.