04-07-2008, 08:49 PM
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Yahoo! AMP!
Here are a few details of Yahoo’s new online Ad system known as AMP!, the aim is to make it more simple buying and selling online ads for advertisers, ad agencies, ad trading networks and Web site publishers.....carry on reading here
KP     
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04-07-2008, 10:25 PM
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I just read this on industry magazine as well, one thing I am trying to figure out before I blog is what is the difference between YPN and AMP, is AMP and enhancement of YPN or a completely separate platform?
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04-07-2008, 10:56 PM
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As far as I can tell it is a totally different platform which if all goes well, it will make YPN obsolete.
KP
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