From looking at this page, it looks like you can specify which charity you want it to go to.
From their FAQ..
DOES SQUIDOO MAKE A PROFIT? Yes, Squidoo is an old-fashioned corporation, with real employees real server fees and real PB&J lunches to be eaten. We divide up the money we receive in a very public, very simple way. Here's what we do with the cash we receive from advertisers, Amazon, eBay and others: We pay 50% to you, our lensmasters, or to the charities you select. We pay 5% to our charity fund and we keep 45% to cover our costs. We don't make any deductions or take any long-term reserves. In fact, we never have.



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