Search Engine Optimization - The Basics

[ms2134]

"Just A Tip"

Recently, the team and i have been looking at how we can make the company websites search engine rating better and decided that we would also give a few tips for all those lovely people who are here, checking out our blog.

There are many ways which you can improve your search engine rating and get higher in the search results.

There are a fair few people who believe that getting a good rating is quite simple.
It does take a little time; in order to get a good rating, you need to keep at it and try hard to make sure that you have some new content for the search engines.

Search engines just love new content and if you keep it updated on a good basis, then the search engines will come back and index your website more often and over time your website may be seen as a reliable source.

"Keywords"

The keywords that you use for your website should be relevant to what your website is about and what you do there.
Try to keep a few of the keywords in the:

1. Url
2. Meta Tags
3. Description
4. Alt Tags
5. Title
6. Header Tags (Not to many though)
7. The Main Content

The above seven things are a must when you are placing keywords for your website.

"Link Baiting"

In order to help your website get higher results and to become more trusted, you need to do some link baiting.

You can give links back to other websites, in return, they will give you a link back to your website. (Try to choose sites which are relevant to what yours is about.)

Search engines like some Link Directories; but some can harm your rating, so be careful.

The best links that you can get, are one way links. These links are where you are not linking back to someones website but they are linking to yours.
This is good, as it shows that that website likes your website/services and without there being a link back from your website. It shows that they trust you and that there is not exchange.

One way links are liked alot more by search engines. The search engines trust these types of links more.

[amansh04]

Hi,
It is right.

[subxpert]

Talking about keywords, it is good to use your keyword early and often in your site. This is one way to increase your on-page optimization. But try to use them naturally. Do not mention your keyword to the extend that your site makes no sense at all.

[Cryxellis]

I agree with you ms2134, I prefer using the one way link rather
than the reciprocal and the 3 way.. the good thing in one way is
you can generate traffic from different site without putting their
links on yours

[neilrbowen]

Just don't get too many links too fast

Caused me to loose 100k visitors a day from my rankings in google on one site.

[smeagain]

Try writing the copy text about the subject that you want to be found for.

[bullshitwebsites]

use the free webmaster tool is good...

If everyone is doing right, then the bar is equal...

[stanneon]

the post contains true ideas... thanks...
Getting good rank takes a lot of hard work and it takes 3-4months before getting a PR from Google.

[grishamist]

That's correct and let me add something, good content is one of the key factors on on-page optimization.

[Handsome]

thanks for tips

HERE IS ANOTHER:

putting keyword on page is also good