SEO For Local Search And Conversions

[espmartin]

Aiming for local conversions on your site, you can use offline marketing
with great results. Promoting your web services with professional quality
flyer's and such hopefully should result in local traffic, and hopefully,
local sales.

So besides GEOTargeting (using Google tools to localize search results,
etc.), what specific techniques do you all use when you run a site
that should result in local sales/visitors?

[smeagain]

The most cost effective local promotions that I do are:
Choose a descriptive domain name that makes it clear what is on offer and use single line bold enries in the appropriate section of classifieds in local and regional papers. For example:

Domain: icelandicvillas.com
Classified section: "Overseas property"