How do you evaluate your SEO campaign? - Webmaster Forums UK SEO SEM Webmaster Community Forum

clangallacher · #1 (**permalink**) 01-22-2008, 10:22 PM

What mechanism do you have in place to monitor if your SEO campaign is working or not?

smeagain · #2 (**permalink**) 01-22-2008, 11:03 PM

In depth log annalysis with custom filters, goal tracking and old fashioned mandraulic SERPs checking.

clangallacher · #3 (**permalink**) 01-23-2008, 10:00 PM

smeagain,

Can you explain in more detail your goal tracking mechanism please?

Regards

Clangallacher

smeagain · #4 (**permalink**) 01-24-2008, 12:32 AM

I setup filters to check visitor paterns.
For example I may have an "Include Filter" that will only show visitors who accessed the Contact Us Page. This will then show me how these productive visitors found the site. That is using which Search Phrases and from Which Search Engines. To focus further beyond those that expressed enough interest to read the Contact details, I will do the same to check on the profile of those who actualy submitted an Enquiry.

And So on.
If you think knowing can help, spend time with your Log Analysing Software and get some real pointers. Then sharpen your SE performance according to the searches produce not just visitors, but Interested Visitors.

clangallacher · #5 (**permalink**) 01-24-2008, 07:25 AM

Thanks very much for the info, I will have to put more effort in, at the moment I am just scratching the surface.

A Big Thanks

Regards

Clangallacher

smeagain · #6 (**permalink**) 01-25-2008, 12:51 AM

If you don't have or wish to buy the Software, a Google Analytics account will give you oodles of options. Not as customizable as a decent Analysing Program though. But definately a good start and it's FREE.

deal4412 · #7 (**permalink**) 02-01-2008, 09:32 PM

Just monitor your rankings using software such as SEO elite...if your going up in the rankings chances are your using proper optimization techniques.

clangallacher · #8 (**permalink**) 02-03-2008, 02:41 PM

Thanks, smeagain.

Now got a Google Analytics account.

edcanape · #9 (**permalink**) 02-05-2008, 07:49 PM

clangallacher,

the most important thing is defining what is your metrics and baseline before measuring campaign results.
can i ask what is your metrics and baseline?

-ed

cooldude007 · #10 (**permalink**) 02-06-2008, 02:49 PM

For me, keyword analysis and keyword competitiveness....This is the first thing to do when doing SEO campaign...Then link building follows..Then monitoring SERPs traffic etc...