What is Search Engine Optimisation (SEO)

[temi]

Differrent people difine search engine optimisation differently, how would you difine it? Whare are the constituent part that makes up SEO; On page optimisation? Off page optimisation, back link building? please add your own definition

[RiverWire]

Hmm i think i do things a little different to most people i have a couple of things that i do extra that i hope that helps me out and i think it does however im not going to share that lol.

The normal things that i focus on is always On page first, i never used to worry about it to much when i first started out but when i eventually got around to doing it on one of my site the difference in serps and my traffic was massive, so from then on i done the on page stuff first. After that its backlinks backlinks backlinks

there are things that every seo does different for their niche, their site platform etc , i think that if someone sticks to the "seo book" they wont get as good results as someone does with their own little touches.

[vicdigi]

I would define search engine optimisation as preparing a website (writing and getting its house in order) for search engines.

Anything else such as building links I would define as working the site ie promoting it.

[SkinnerW]

I support vic's definition. Every term should have logical meaning behind it.

How can you "optimize website" if you are "off site"? This is just another abstract term that someone came up with and it doesn't make sense...

Another one of those: "SEO friendly"... What does "... optimization friendly" means? that your site can actually be optimized?

[TheeCommerceConsultant]

I would also support Vic's comment, SEO starts with the building blocks of design, content, relevance, coding and implementation. SEO is site wide so condsideration from the outset. OnSite OnPage.

[Resonate]

Search engine optimization (SEO): is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.