Through SEO its self , Targeting Smaller keywords which your local business would be searching is a good place to start . Alot of these local keywords dont usually carry that much competition so start there and build up.
70% of my overall client base are local companies targeting their local keywords too , it makes life very very easy and they are still paying customers.
One you have captured the local , you can then spread out to counties, Entire UK ( providing your in the UK ) and then take on the world muhahaha......sorry got carried away![]()
I find its best to stay away from freelance sites and other webmasters as they,for some reason want to pay you less normally for more competitive keywords i.e more work for you.
Competitive isnt a bad thing but its always harder to work with someone that has "a bit of SEO understanding" because they read something on a forum and start to question what and why you are doing it.
So really , if your starting out the rule is start small and work your way up.
Just my 2 cents , other people may look at it differently.



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