Perhaps, you have not chosen the right keywords that best described the theme of your site that's why even though you do rank for certain competitive keywords, still your site doesn't get organic traffic.
It's also possible that you are targeting less number of keywords. If do you think that you have competitive keywords that rank high in search results, then it's time to add and target more keywords. More keywords that rank high in serp will also give your site more referrals from search engines.



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