Identify the locality you are targeting and optimise for it on page and off page in exactly the same way you would with any other targeted keyword. Also, you could set up an Adwords account and use their 'Local Business Ads'. Not too many people are using this function at the moment and I have found it to be very effective.
Look for forums and other sites who's content is topically related to your targeted locality. Try and get backlinks and add the locality into the anchor text.
Also, get listed on local directories that are focused on the locality you have targeted.



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