On page vs Off page factor in SEO

[pow-wow]

To get top rankings we have to optimize our pages and simultaneously we need strong back linking. Should we give more weight to on page optimization or to off page factor.
What should be the proportionate ratio? should i put more effort on both the factors?

[temi]

You have actually answered your own question beautifully pow-wow, to get a good ranking, you need to put efforts into both on page and off page factors. I tend to start with on page, once I am satisfied that its well optimised, I then move to link building.

[OldWelshGuy]

A well optimised and constructed site, will need a FRACTION of the backlinks a poorly constructed one will.

So there is your answer really.

[zurk]

I start off with on-page optimization then off-page. If the pages are all optimized and doing well then I focus more on off-page (more link building).

[sums123]

Start with on page optimization and end with offpage optimization.

Both have equal weightage in SEO.

[OldWelshGuy]

Originally Posted by sums123

Start with on page optimization and end with offpage optimization.

Both have equal weightage in SEO.

Sorry I have to disagree with you

The search engines have only 2 sources of information to base their judgement about your site.

1. what YOU say your site is about (on your site)
2. what OTHERS say your site is about (anchor text)

you can say your site is about black dogs, but if the anchor text says white cats, it is white cats you will rank for.

What OTHERS say your site is about (off page factors including anchor text, anchor page content, anchor site theming etc) is more powerful than what you say your site is about.

I took it to the extreme with the test of course and carried it out a few times just to make sure it wasn't tainted.

Of course the absolute correct answer is what you gave. BOTH are equally as important (in the site owners mind)

[Philski]

Hi, I have to disagree a bit too

i just put a clients site into the top ten with zero onsite optimization. they lost there password, and had major trouble contacting the registrar. so links do matter. and you can rank on them alone.

i have also owned many sites and seen many new sites rank just on the domain name and with minimal (zero) content. or links

and a third factor, a brand new site or domain can by promoted just by association of the owner. i am getting results in for sites that i only started a week ago. it outranks mr wong, so i must be on to something, and none of my other sites link to it, Yet, they are coming up when i search the site, it is being associated with my entire portfolio. weird stuff,,,
Nothing to do with optimization at all really,,

anyway, sorry, one easy thing you can do is use your domain name in your title, it will double the weight of your message or "word" you want to target, use a different page for each new WORD,

i just searched a standard run of the mill word on google, "coming"
every single return has there domain or url i should say in there title, and 5 dont have coming in there domain at all, thats out of 641,000,000 pages. try it with any word you like.

its one of the easiest things to do, that will take you a few seconds,

i hope that helps a little


Kindest Regards
Phillip

[OldWelshGuy]

it isn't actually having the word in the domain that makes it rank, it is the power of all the links that link to it using the keyword in the anchor text.

have a look at this:~

inanchor:coming - Google Search=

[Philski]

inanchor:domainnameparking

i out rank mr wong, namepros, v7n and a stack of others with zillions of links., with a week old site,,

[OldWelshGuy]

I don't get what you are saying here?
inanchor:domain name gives you the sites listed in the order of the volume of backlinks using the words as anchor text. So if you have 10 backlinks and the other sites have 9 then you will rank above them.

I am not having a go at you here honestly, I just don't understand what you are saying.

there is absolutely no competition in reality for domainanameparking as no one searches for that word, you are top for inanchor: so it stands to reason you will likely be top of the serps also.

You can't take a totally non competitive made up word, and hold it up as scientific proof.

try ranking for 'mortgage' within a week and maybe you would have a case