Mobile phone operator O2, owned by Spain's Telefonica, has won the exclusive contract to sell Apple's much-hyped iPhone in the UK.
The phones will be sold in O2, Carphone Warehouse and Apple stores from 9 November costing £269 including VAT.
"We are coming to the UK and wanted to pick the best carrier and that is O2," Apple chief executive Steve Jobs said at a news conference in London.
Users will get free use of 7,500 wi-fi hotspots giving faster internet access.
It has not yet been announced on what terms O2 won the contract.
Customers have to sign up for an 18-month contract on a tariff of £35, £45 or £55 a month, all of which will include unlimited mobile data usage.
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