Microsoft looks to improve its name game

[temi]

When Microsoft showed off Silverlight at an April conference, it generated near-instant buzz.

Interestingly, though, it was not the first time Microsoft had talked about the technology. But when the company had done so a year earlier, it was under the name "Windows Presentation Foundation/Everywhere," which just didn't excite people the way Silverlight did.

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[mighty_s]

Just goes to show u need to come up with a decent name for ur product