Google Launches Test Of Pay-Per-Action Ads

[rakib]

Concerned about click fraud? With Google getting into pay-per-action ads, there may be less to worry about.

Google last week launched a test of a new pricing model that lets advertisers pay only for completed actions that they define ahead of time, such as getting a lead, a sale, or a page view, said Rob Kniaz, a product manager for pay-per-action, on Google's AdWords blog. "You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place," Kniaz said.

details story at Google Launches Test Of Pay-Per-Action Ads - Technology News by InformationWeek

[temi]

I find this news facinating, its another nail in the coffin of webmaster revenue from adSense but I could be wrong.