Reciprocal links are advantageous

[rohi]

Reciprocal links are beneficial for the promotion of a website. But the reciprocal links should be relevant to your site. Exchanging links with non relevant sites often becomes disadvantageous and greatly influence the search engine rankings of a site. Reciprocal link building helps in drawing huge traffic to a website.

[airforce1]

Side with you on "the reciprocal links should be relevant to your site".
This is a nice tip for keeping away from being punished or low quality backlinks for your sites.

Regards,

[paddy12]

Add to that-links should be from high PR sites as well aside from being related to your niche.

[David Jones]

Reciprocal links are beneficial for the promotion of a website. But the reciprocal links should be relevant to your site. Exchanging links with non relevant sites often becomes disadvantageous and greatly influence the search engine rankings of a site. Reciprocal link building helps in drawing huge traffic to a website.

Exchanging links with relevant site is what you need to do. Otherwise the link exchange is worthless.

[bryansmith]

Ya thats true. Exchanging links with relevant site is the best way to get traffic and backlinks.

[SWinchester]

There does seem to be an increasing opinion that reciprocal links offer little value, but I must say that I find myself in agreement with your view.

Exchange links with other, related websites, and I don't think that you can go far wrong.

[pow-wow]

Exchanging links with a related site is fine, but it's not the best method as for every link you receive, you must link back.

[RDragos]

Three way link exchange is much better than reciprocal. And yes, links should always be made between relevant sites. You can also read here more information or tips about link exchange.

[immediate]

IMHO, 3 or 4 way links distributed on sites that are hosted on different IPs as far from each as possible are the best. Reciprocal is way too obsolete.

[RDragos]

IMHO, 3 or 4 way links distributed on sites that are hosted on different IPs as far from each as possible are the best. Reciprocal is way too obsolete.

You are very right. Here is an article describing the types of link exchange: Classic Link Exchange, 3-way, and Diamond Link Exchange.