Offering services for links

[temi]

I have been getting emails like this more often lately, would you say its an excellent way to go about link development?


(1)How would you like getting a logo's (or) icon's (or) banner (or) template designed free of cost for your website.
(2)We are giving away these services as a promotional measure for free of cost.
(3)In return we need a link at your site for each services at home or internal page(Except link,resources,directory pages).
(4)So to get a new services all you got to do is mail us back with the confirmation of link and the page where the link added site.

NOTE:
(5)If not interested in any of these offer,and interested to do three-way link exchange,please feel free to mail me back.

Awaiting for a word,
Merlia.

[OldWelshGuy]

Yes it is a good way, but unfortunately it will be a footer link for them (or worse they might ask you to add some code that allows them to vary the links), so eventually the links will be worthless.

[temi]

Originally Posted by OldWelshGuy

or worse they might ask you to add some code that allows them to vary the links.

Does varying links at say every 3 months or so make it worthless?

[OldWelshGuy]

link benefit ages on a sliding scale based on how long the link has been in place (also lots of other elements like page content, number of new links/page rank going to the page etc. But generally older links are worth more if the site is a live site .

I wouldn't rotate links over 90 days, it is a pointless short term exercise and can only really serve to let Google know that your links are subject to change, so your site is a short term popular site.

[temi]

Thanks very much for that info, I find it informative.

[seonotes]

OWG/ Temi

I assume you are talking about external domain links? bit confused here.

- I have used link rotating script below header of a US Shop where we use to display featured phones (about 4 links for 20 models) this works wonderful for us as well as visitors. I had more sales of the models listed on featured sections.

- i have used footer as a navigation to top level catagories E.g. Motorola, Nokia etc. (all internal) I hope this is worth doing that.

I feel if linking is done to enhance site's navigation (a mini sitemap), it should not create any problem. ?

[temi]

Steve,
The way you have used it is fine, its no problem at all. We are talking from SEO view point, having a text link on the footer of say hundreds of script for example and using script to change the anchor text for the links every few months to boost your inbound links for certain keywords.

[amit]

This means that it is better to change the Anchor Text of the outgoing links or complete link should be changed for the purpose of getting better SEO.

[seonotes]

Originally Posted by amit

This means that it is better to change the Anchor Text of the outgoing links or complete link should be changed for the purpose of getting better SEO.

Nope amit, it wont work. too many changes in anchor texts will harm for sure, if you talk about a natural layouts, footer is used to have navigation links. Thats what i believe.

[OldWelshGuy]

Originally Posted by amit

This means that it is better to change the Anchor Text of the outgoing links or complete link should be changed for the purpose of getting better SEO.

No the complete opposite is true!

Take a step back, and look at it from a non SEO offline example.

You see a sign in a mortgage companies window and it says

'we recommend abc mortgage lender as they are the best'

a week later the sign has changed to

'we recommend def mortgage lender as they are the best'

another week later the sign has changed to

'we recommend ghi mortgage lender as they are the best'

What are your thoughts on the recommendations of that mortgage company? Personally I would say that their recommendations are not work the thought to read them.

A guy calls on your business, he is selling insurance.

2 months later, he calls again this time to sell you a water cooler.

2 months later he calls again and he is now selling photocopiers.

What are your thoughts on THIS persons reliability?

The same guy comes to you every year. he works for a company, the company are good, their products are good, and they have never recommended a product that failed you or a solution that failed to deliver. they do NOT have a broad range of products, but the range they specialise in is good, and you have dealt with them for years.

What are your thoughts on this specialist company?

-------------------------------------------------------

Do you see what I am saying now?

Change links and you look unreliable, change anchor text and you can't make up your mind what you think the site does. get a link, stick to it, and leave it there, and it is a solid recommendation.

To think like a search engine analyst, step back into the real world, because artificial intelligence is based around real world analogies.