Images On Your Websites For Marketing Purposes

[espmartin]

I've recently read an article about the effective use of images
on a website for marketing purposes. Effective use of "people shots" -
images of people doing "that thing" that your site is niched around - is
a real draw for visitors. The article (I'll pull it up in a bit) also recommended
"face shots/smiles" as apposed to people looking down...

So how many of you use "people shots" on your websites for
marketing (not just eye candy)?

[SkinnerW]

I don't really see how mug shot can improve website performance unless of course it's a beautiful half-naked girl ...

[espmartin]

It's about building believability and building trust - via an "emotional connection".
Strictly emotional...