Should I Buy An Email List?

[KingPin]

I am actually writing a guide on e-mail marketing once I have finished writing my business plan guide.

I don't have anything to read right now no.

You can pick my brains if you need to know anything specific and perhaps I can guide you from there.

KP

[ms4u]

Hi KP,

Thanks for your help. Yes if I have any queries, I will give you a shout. First of all, I am planning to install a free php email script in my web server. I have two in my mind, there are phplist and pommo. which of the two do you recommend? or do you have other better recommendation than those?

I know there are plenty of email marketing tool/software in the market, but most of them are paid service, so far I only managed to find this two script which is free to use and install.

As I am started on this new campaign, therefore I don't really want to spend too much on my budget. Free is great

[KingPin]

If your going to host your own email list software, the very first thing I would recommend is getting a unique IP address. In fact, get a few just to be safe.

The reason why I say that is because if your on a shared IP, any number of the websites that are on that shared IP could be practicing unethical technologies and it will only need to get that IP banned and your mail is not getting through.

If I had to use a paid one it would be ListCast.com without fail.

They also have a relationship with Yahoo! where emails go through to the inbox rather than junk/bulk folders.

Yahoo! are notorious for not letting emails through.

Always use an opt-in, and make sure you have a privacy policy detailing that you will never share/sell email addresses.

Double opt-ins work but not as well.

KP

[tb987]

E-mail marketing is valid and powerful as King pin says. Tesco I believe are the biggest users of e-mail marketing in the UK and send out millions every day - can't remember the exact figure but it is scary.

If the mail has a relevant offer and is personalised it will often get opened. I just got one from Tesco this week saying that I hadn't shopped online for a while here is a £10 voucher.

The concepts will be similar this might help although obviously different. http://www.royalmail.com/portal/rm/c...diaId=37200672

[ms4u]

Hi KP,

If your going to host your own email list software, the very first thing I would recommend is getting a unique IP address. In fact, get a few just to be safe.

How do I get an unique IP address and get a few, as you suggested? Do you meant get more than one web hosting account? One for my domain and another one primarily for email marketing purpose. Am I right?

[KingPin]

Usually you will be able to buy a unique IP address from your hosting company.

Having your own fresh IP means you are in control. Therefore if you mess up, it's your fault the emails you send out don't reach the indented recipients inbox.

Not someone else's fault who is on a shared IP.

KP

[eronkid]

How much does it cost for a email list?

[KingPin]

It varies from niche to niche. Also the size of the list.

They can cost anything from $100 and upwards.

KP

[HostQuack]

Spamming brings a bad reputation for the websites and has a low conversion rate. Spend your time elsewhere.

Jack

[Dsgnr]

You need to be very careful. Because your domain can be Blacklisted!