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  #1 (permalink)  
Old 03-30-2008, 11:41 AM
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Default Online marketing tactics

If you use more than 10 from that list then you have a good online presence. More then 20 means online marketing it’s a very important strategy for your company.
  • Blogging
  • Email marketing (like newsletters)
  • Branded microsites
  • Online banners
  • Online forums/comunities
  • Advergames
  • Podcasts
  • Multimedia applications
  • Multimedia avatars
  • Virtual worlds
  • Social networks (Facebook, LinkedIn)
  • Teleconferences
  • Virtual expositions
  • Video marketing
  • Contextual publicity
  • Widgets
  • Mobile phones publicity
  • Search engine optimization (SEO)
  • Generated content by users
  • Behavioral targeting
  • Pay per click
  • RSS
  • Company website
  • Affiliation marketing
  • Sponsorships / Cross Branding
  • Microblogs
  • Social News/Bookmarking (digg, del.icio.us, etc)
  • eCommerce Feeds/Comparison Shopping
  • Marketing virals
  • Online PR
  • Contests
  • Case studies
  • Paid reviews
  • Advertising on blogs
  • Good relations with bloggers
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Old 03-30-2008, 04:14 PM
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it is hard to applicate all these tactics at once .
the one should choose 2 or 3 of theme
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Old 04-03-2008, 11:39 AM
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Hmm, some of them don't work like the micro site thing, also are case studies not part of the website?

It might be a good idea to revise the list and which thing to do first.

KP
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Old 04-03-2008, 11:57 AM
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I didn't say it's a list that contains ALL the tactics known. Which thing to do first is a choose that every company makes for itself isn't it?
Some can choose to start with banners, some with a blog etc. It's about which you want to start first, nobody can say that starting with something from that list means online succes.More than that, you can do all it's in that list and not have succes.
Who wants to continue his business on the Internet will surely start in it's way...
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Old 04-22-2008, 10:22 AM
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I would suggest the quality of your implementation is most important...

Bad internet marketes can actually HARM their website potential...
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