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Originally Posted by MrBiz09
What I mean is - no one seems to really know how to get the top rankings in Google whilst Adwords can get you targeted traffic really easily and you know you will see results - I speak to businesses and they state that organic SEO is the way forward and much more cost effective - how can you be sure that you will actually get what you pay for from SEO???? I have heard of some very good SEO company out there but they can they guarantee results? Any advice much appreciated
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SEO may never be as good as Adwords or it might be much better for a fraction of the cost. If you do your own SEO it's not really a question that arises really. If you are paying for SEO then you have to think about it. In general I'd say that over the long term it's cost effective to have good SEO, yet if you don't understand the ins and out you could eaily be paying an SEO company money for a bad good or simply asking them for the impossible. So it's a bit of gamble.
Also with Adwords you can manage it, like you can turn it off if you are getting to many orders etc, and turn it to the max by paying more, using more keywords etc with SEO such things are not so possible.