PR is nothing more than a way to increase your advertising income, and with retail pricing on the sites that you sell.
That's It!!
Nothing To Do With Term Position!
Traffic is the name of the game! If Ebay was a PR1 would you use them? Sure you would because they are right in front of your face, and everywhere you look in the engines! And no, it is not because of their fantastic PR either! It is strictly the amount of indexed pages and backlinks....and a little help from the engines to get thrown in to the traffic terms that they target and land in due to content in their site!
My Opinion Anyways!
okay I will shut up now......Sorry! 