If it's a unique idea, then the national media is the best all-round exposure you will get for $1000. It will cost you probably near $2000, but idea must be unique or the press won't do anything on it.
Forget these guys who suggest blogs, their just saying that bcos their experience is limited. I like Ice in my drink, but I'm not about to take a swim in bucket load......
Normal advertising costs ££££££££, it very pricey, adwords will swallow up £1000 quickly, you'll be shocked at just how fast. You might get 20k of visitors for that, but a newspaper goes out to millions.
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