Online advertising 'growing fast'

[gkd_uk]

The annual value of pan-European online advertising is set to reach 16bn euros ($22bn; £10.8bn) by 2012, more than double that of 2006, says a study.
The report by research body Forrester said online adverts would leap to 18% of market share, up from 9% currently.

It said 52% of people were now regularly online, spending more time doing so than watching television.

The UK will continue to see the most online advertising in the next four years, ahead of Germany and France.

'Valuable medium'

European internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines, the research group said.

As a result of this increased internet usage, 36% of people who go online said they spent less time looking at the television as a result.

The report said search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.

"After five years of dipping their toes into the online marketing waters, firms have come to realise that the net is a valuable medium for client acquisition, retention and market expansion," said the study.

Source BBC

[temi]

Its been growing now for the past 5-6 years at the expense of traditional advertising.

[mikeinlincs]

Does this mean that there will be more revenue and advertisers out there for publishers to use.

Google seem to dominate the online marketing, time for some new media suppliers for pushlishers to choose from.

Mike

[temi]

Yes, even traditional media are moving to online as paid advers in newspapers etc are dwindling

[mikeinlincs]

yes I heard it on the BBCnews24 and read the article, just wondering if any of the big media houses will now make a challenge to google adwords. I don't use them them on my sites, if you ask people they don't click on them and find them a pain.

Mike