I wonder if any one has taken the pain to register their domain name as a trademark.
During the sunrise period of the new Eu domain names, lots of companies and individual from all over the world will be trying to grab desirable domain names, during the sunrise period you are in with a good chance of registering a desirable domain name if you have an EU or worldwide trademark on a domain name.

I have applied to the paten office to trade mark sex so that I can register sex.eu (Only joking)