Web usability - part one

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Web usability is the result of constructing a website, which enables the user to find what he/she is looking for in the quickest possible time. But what makes the user’s searches successful? There are certainly many factors, which depend on the nature of the search. Still, there are important points for the web usability of any website. If those are taken seriously a site becomes a real pleasure for the interested visitor. If you are operating a commercial enterprise this will most likely transfer into higher sales. If you are lucky, you might have customers who regularly visit your store. And those might spread the word. How good would that be?

If you are to plan a new e-commerce site ask yourself: What will any potential customers look for? What is their main aim? You will agree that more than likely they want to find the desired product quickly and to have all necessary data including detailed images at hand. Then, once they decided on a purchase they do not want to encounter any obstacles. They want a checkout procedure that is as smooth as possible.

You might say “Even my granny would know that�. Still, I say “Do some market research�. Check out your industry. Search for best and worst practices. Try to find a unique selling point, which distinguishes you from your competition. This is particularly important in a competitive market. Always remember the fact that the user is only one click away from your worst rival. If you are an established seller try to get as much feedback as possible from your existing customers. Once this is done, you can get your hands dirty…

Please click here to read part two of this post