There are several things I look for when valuing a link, I know lots of SEO consultant knock PR but sadly I rate it rather highly as part of valuing a link, here is a list of the top five things I rake highly:
1. PR of the link
2. Number of outgoing links from that page
3. Quality of outgoing links (do the link go to just any site that pays the merchant or does it go to select site?
4. Are the outgoing link themed? (though this sounded like point number three but is different, he I mean does outgoing links link to (for example a gambling site, a webmaster site, a finance site or all link to website within roughly the same industry)
5. What position will my link be placed? (top of the page or on the footer?)



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