Google, racing to head off a media industry backlash over its video Web site YouTube, will soon offer anti-piracy technologies to help all copyright holders thwart unauthorized video sharing, its chief executive said on Wednesday.

"We are definitely committed to (offering copyright protection technologies)," Google (Charts) Chief Executive Officer Eric Schmidt said in an interview. "It is one of the company's highest priorities," he said.


Google Chief Executive Officer Eric Schmidt promises to respond to the media's concerns about YouTube.
"We just reviewed that (issue) about an hour ago," Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. "It is going to roll out very soon ... It is not far away."

YouTube, which Google acquired late last year, plans to introduce technology to help media companies identify pirated videos uploaded by users.

full story: Google promises anti-piracy tools soon - Feb. 21, 2007