adsense for emails! UK!

[PrivateInvestigator]

HI got this from miva.com, a large UK PPC company.

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Do you want to generate revenue from your existing direct email marketing? Using MIVA Mail you can make money from your email communications by including MIVA Pay-Per-Click Ads in your newsletters and HTML email communications.

miva.com/uk/content/partners/miva_mail.asp

MIVA Mail works with 99% of email clients.
MIVA Mail is platform independent working on Windows, Mac and Linux.
MIVA Mail is easy to use.
MIVA Mail adds relevant content to your email newsletters allowing targeted advert delivery to your customers.
MIVA Mail is the first marketing solution of its kind to be launched in Europe.
MIVA Mail has all the reporting functionality of our other partner products and allows you to easily monitor clicks.
MIVA Mail delivers a new revenue stream for your business.

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They've also started pay-per-call:-
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MIVA launched its new Pay-Per-Call Ads in the UK in September. The new Ads are distributed across our Pay-Per-Call Network which, in just two months, has grown to 100 websites, including Trinity Mirror regional newspaper sites, the Daily Express, Maxim, OK! Magazine and Auto Express.

Pay-Per-Call Ads work in a similar way to MIVA’s existing Pay-Per-Click Ads, except rather than driving web users through to a web site Pay-Per-Call Ads include a unique freephone number, enabling advertisers to sell their products and services directly over the phone.
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What'd you think? Could google go this way?

[OldWelshGuy]

Google went this way ages ago with Gmail. and pay per call is currently running on Google as well.

[temi]

On the pay per call stuff, Scoot did the same thing a while ago: talking pages it was called, I wonder if it was successful