No it's not. Only professional representation will get a site into the media, and bad ideas don't count as news. Get the news release writing even slightly wrong wrong and you can forget it. I use a PR agency and they cost many hundreds, they not a cheap option.Also, submitting press release to sites like prweb.com is a good way to get traffic.
You will waste your money hiring a PR agency if your idea isn't special. Many don't have the sort of cash needed to hire agencies - it costs major cash to do. Most of the releases on these sites are pure garbage, and Journalists will not visit these to pick up on webmaster adsense stuffed ideas. But these PR services websites are a great way to take your cash, and leave you skint.
Average cost of a Press release £200
Pr Web fee $360
Telephone work 3 months just to make first contact, and another 12 months until the media get around to printing you're first story. Your release won't get published, will be edited to bits and crap things will be used from your website that won't sound great and that's just for openers. You don't control the press - they control you! All you'll get is some worthless story printed, very small bits are only ever written to begin with and it won't take off for a crap website, no matter how great you think your is.
It will cost you a fortune, you'll end up hiring the wrong people to represent you and lose your money. This isn't for the inexperienced or kids playing at being an MD - this is real life.



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