Travel Firm complain to Google over keywords

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Google is one of the world's most popular search engines
Three top travel operators have taken action to ensure internet users are driven to their websites first when searching through Google.
Companies pay to have their websites linked to particular terms on Google - one of the world's top search engines.

Thomson, Thomas Cook and First Choice were said to have acted after rival companies linked their websites to the names of the market leaders.

Google said such practices were stopped if trademarks were "used incorrectly".


source/full story: news.bbc.co.uk/1/hi/business/4315689.stm