Ask rolls out search privacy tool

[temi]

Search engine Ask has launched a feature that it hopes will prove a selling point for consumers concerned about their online privacy. AskEraser allows users to immediately delete search queries stored on Ask's servers, in contrast to rivals such as Google which stores data for 18 months.
How personal data is used is becoming more of an issue as people live more of their lives via search engines.
Some are concerned about possible deals between search engines and ad firms.
In America consumer advocacy groups have expressed doubts about a proposed merger between Google and ad-serving company DoubleClick, which is currently being reviewed by US regulators.



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[espmartin]

I love using Google as a SE, I fear Google making money from MY data THEY store.
Using Google is your statement that they can use it - but...George Orwell must have
Googled the year "1984"

[temi]

In a bid to pacify EU anti trust commission so that they can approve the acquisition of Double Click, Google offer to reduce how long they keep out data from 30 years to about 5 years

[espmartin]

Who needs history books in school when we just need to ask Google what our history is