Do you speak marketing jargon?

[temi]

Do you speak marketing jargon, online marketing and thins to do with internet in general is full of acronyms and jargons, here are some I know, please add others you are familiar with but can find on the list below:

Above the fold: The top part of a web page that users can see without scrolling.
Affiliate marketing: Selling other companies services but most of the time just sending qualified traffic to them; payment is usually per click, per lead, or per sale.
Affiliate network: Third party that provides services, such as aggregation and tracking, for affiliates and marketers.
Button ad: A graphic advertisement that is smaller than a full sized banner.
Click-through rate (CTR): Average number of click-throughs for an online ad per 100 ad impressions; a 5% click-through rate means for every 100 times the advert was seen, five people clicked on it.

[Samanta]

No i dont speak but came to knw about some terms related to affiliates thank you so much. Keep going because i dont think every body will be using these jargons. Good keep it up.

Thanks,

Regards,
Samanta
Think and Succeed Training Program - You Can! Make Money Online

[TommyG]

Hi Temi

this is quite funny. i normally take the mick a bit about people who actualy use some of the more abstract jargon because a lot of it seem like a way to make yourself look cleverer than you are.

Here are some i have heard around the place.

Vertical - a category, like gambling, inrelation to marketing.
ROI - return on investment
transparent - a term used to give the impression that a business is honnest etc.
CPC - PPC cost per click
CPS - Cost per sale
Granular - "Granular Keywords" in PPC would be very specific keywords eg "Best deal for sony ericsson K610i Black"

There are more no doubt!

[temi]

TommyG, thanks very much for that, you seem to be an expert in this jargons Please post more when you have a moment, I am researching a few more as well