SEO can a software do it?

[OldWelshGuy]

Auto SEO software is fine for doing the tedious information gathering for you, but apart from that it isn't worth a toss!

Many years ago, when y dog could SEO a page to the #1 spot (spot is my dogs name) autosoftware would get the results. it will STILL get you resuklts if the phrase is not at all competitive, but the moemnt you get any sort of competition then forget it.

SEO is now way beyond counting words on a page, SEO by numbers started to fail about 5 years or so ago. Today you have to SEO with 20% Science, and 80% grunt and gut. The gut to tell you what needs doing, and the grunt to do it.

SEO software is great for checking and assembling the search data etc, but beyond that, waste of time. Swim with the tuna, and you get caught in the nets, matters not that you are a dolphin.

[temi]

I wish dogs could still do SEO, I have two dogs, that means my site will be ranked very highly
Disappointing that only rocket scientist can do SEO this days

[OldWelshGuy]

Not at all, SEO is just basic stuff, honestly it is.

[Paul_KY]

I agree, SEO is simple. Those who get crafty (Like I have sometimes), and get the high rankings, quickly find their time better spent on making new sites/pages, rather than reading up on the latest SEO fad. I'm glad I learned my lessons a while back, when I could afford to fail.

It is really, just to competition is a little tough.

[OldWelshGuy]

The basics of SEO are the same now as ever they were, and I have been building and marketing sites forever (although I no longer design commercially). The search engines want to serve up the most relevant pages, and once you focus on making your site balanced it all comes good.

Some say content is king, others links are king, while a third faction state that design integrity is king. The fact is that they are ALL right, and ALL wrong. What is king is balance, there you go, balance is king. A well built site with decent file structures, code that validates, uses the correct page structure, file structure and navigation systems etc will require a hell of a lot less links to propel it up the SERP's, and will withstand movements in the algorithms a hell of a lot better. Conversely a site with masses of links will require less on page SEO to achieve rankings. But it will be lame, with one leg longer than the other. Balance is what decent SEO is all about.

Well said.