MIVA pay per CALL

MIVA have just launched thier pay per call service in the UK. Here's a link to the demo.

http://www.miva.com/uk/content/adver..._call_demo.asp

Like google adwords but when they click on your ad they get a phonenumber as well and if they call it you pay for the lead.

[temi]

This is an interesting concept. I scoot had a similar service a few year back or was it talking pages? I wonder if its value for money.
I really want most of my customer going to my website and not calling me so I am not sure the service is suitable for me but I am sure its an excellent service for companies who need to generate phone leads