Quote:
Originally Posted by temi
Is this ethical?
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I think it depends what you say about your competitors i.e. is it true. It is really common for customers to ask "why should I use you rather than x", so you had better have a good answer if you take sales calls. What is your USP (unique selling point)? cheaper, better, faster... It is simply a case of writing this down and putting it on the Web for your visitors.
49. Promote positive press mentions using the techniques in this thread.