SEO, What do you charge ?

[KingPin]

I think my pricing seems to have been misconstrued.

The highest package is not "Just" SEO, that encompasses many other elements of internet marketing. That could be brand noise, usability, e-commerce solutions, creating affiliate merchant accounts, anything.

To be honest when it's all broken down, my prices are pretty good. Admittedly there not the cheap but I am a firm believe you get what you pay for.

The SEO/SEM industry has become so saturated because you get these people that rank their own sites for these obscure keywords and think there automatically Professional SEO's.

As I said you get what you pay for, I firmly believe that SEO is NOT about ranking for a single keyword like "Design" for example.

Yes it will bring you a lot of traffic but how many will convert? how many different styles of design are out there?

Internet Marketing/SEO/SEM is about increasing one thing and thats conversion and that is how you measure success. If that companies profits are increasing month by month and having repeat, regular customers then I have done my job.

I would rather have 500 target users where 480 will convert rather than 5000 visitors and zero convert because it's simply not what there after.

KP

[arora]

Well said KP,

I would rather have 10 people come to my site & 6 convert to sales - than to have 500 come & Zero conversion to sales. It is sales that matter to me!
And I will definitely come to you- if i am in the market for a "Big Bang project".

[smeagain]

The original question was

SEO, What do you charge ?

Note:
SEO not SEM PPC E-Comerce Solutions or anything else. Optimising for search engines as an exercise in itself does not include all the very expensive activities that Kingpin will charge 5 figure sums for. "Search Engine Optimisation" (SEO) is purely what it says on the tin, Optimising pages to improve organic search results. Many businesses are either happy to leave it at that or in many cases that is as far as their budget will stretch.

I have clients that generate more business than they have capacity for with just straight SEO. Pure SEO if researched and then implimented properly, can in many cases be all that is required.

[OldWelshGuy]

We are going to have this HEAVY debate now about what is and isn't SEO.

Those of us who have been around a long time since the birth of the web will remember that ORIGINALLY it was search engine spamming, just getting a page to the top by fair means or fowl (known by everyone as search engine positioning) that eventually became known as SEO. The Quality web marketers that were around then simply took it a hell of a lot further forward, and to quote my good friend Jill Whalen, SEO became 'making a website the best it can be'.

Smea, it is all well and fine saying 'he asked for SEO', but it doesn't work like that, as the person asking the question might have a different belief as to what SEO is than you , me , and lots of others ;0

[smeagain]

I didn't say he asked for SEO, I said the topic starter asked:
"SEO, What do you charge ?"
Now as we are in a Web Masters Forum not talking to a client, it is a fair assumption that we don't need to get into the mode of debating what basic functions like SEO actually are.
In no way should that include providing e-commerce solutions, creating affiliate merchant accounts and all the other services that result in KPs 5 figures per month Fee. Optimising a page/s to improve their position in Search engines is SEO pure and simple. Other marketing services which can and do improve the effectiveness of a site, valuable though they may be, are just not SEO.

[scoobby]

i have to agree that seo is different that sem,in fact i have a good domain about sem and i didnt keep it because allthought i believe i know a lot about seo i have no clue how i can provide sem services to a customer...