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Apparently, things are not what the seem on price comparison sites.
The Financial Services Authority (FSA) is to look into the rules governing websites that compare insurance products. At issue is whether the act of ranking insurance products online by price constitutes giving financial advice which mean they need to be regulated
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What are your thoughts about this? Will it affect such sites?
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It will depend on what FSA concludes, they may require such sites to get some license or something like that before they can offer insurance services.
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