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Easymobile is backed by Danish telecoms operator TDC
New UK no-frills mobile phone service Easymobile has cut the cost of calls and texts retrospectively, back to the day of its launch a week ago.
It cut prices to 6 pence a minute for national calls and 2p for texts.
source and full story: news.bbc.co.uk/1/hi/business/4359371.stm