Advertising lifts Yahoo Profit

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Yahoo is enjoying a boom in online advertising
Internet giant Yahoo says a boom in online advertising helped it to more
than double fourth-quarter profits.
Excluding profits from the sale of some investments, it made a profit of
$187m (£143.2m) in the last three months of 2004, up 149% on $75m a year
earlier.

Quarterly sales totalled $1.078bn, a 62% rise on 2003.

"This was also the year in which we witnessed the beginning of a tipping
point in advertising," said chairman and chief executive Terry Semel.

Yahoo moved at an impressive pace in the fourth quarter

Terry Semel, Yahoo chief executive


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"[The year] in which marketers addressed the continued shift in consumers'
changing media habits by investing more of their marketing dollars online."

Yahoo says it is the most-visited internet destination globally.

source and full story: news.bbc.co.uk/1/hi/business/4186285.stm