Internet Sales to reach $200 Billion this year

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The National Retail Federation has published it’s 2008 report for online retail sales saying that its could rise up and reach 204 billion $ transactions.

Retailers are starting to experiment with Social Computing initiatives to attract customers (65%) and 55 % of retailers said that social network advertisements and widgets would be categories of increased focus this year.

According to the survey, retailers report that search engine marketing continues to be the most effective way to reach new customers, citing 35 percent of sales coming from that initiative. As a result, nearly all online retailers surveyed (90%) use pay-for-performance search placement, and 79 percent said they will make this tactic an even greater priority this year.

Source: National Retail Federation - News : Online Sales to Climb Despite Struggling Economy, According to Shop.org/Forrester Research Study