What do you look for when buying links

[temi]

Apart from the obvious like PR, the appearance of a directory etc, what else do you look for when buying links from a web directory especially advert links that needs to be prepaid for months ahead.

[maldives]

Of course the price, and possibly the owner as well (if pay directory). I don't normally buy links from directories owned by people who regularly sells directories.

[rakib]

I also see the age of directories, traffic, pricing, etc

[Richie]

price,design,traffic,expiration date and pr of course.

[deluxdon]

PR,Price and owner of course

[hsc-online]

i think listing page PR, age of directories, traffic, pricing.

[menj]

I check out PR, price, and how much effort the owner put into customising his template

- MENJ

[LinkBidder]

I generally look at the PR, and or the amount of links, that generally gives an idea into the future PR.

Design doesn't play a big factor for myself, as some of us aren't graphical artists, so I haven't yet deviated from the standard template on my Bid Directory.

[MeetHere]

PR of the category pages
Reputation of the owner
price and duration