is there a ground to question Google's integrity?

[Absur2]

i can't PM until i have 15 posts!

here is what i tried to send:

.ambiental.co.uk/html/services/floodriskassessment.html

this is not the index page, but it is the page that needs to be seen on the internet. it's the one we link to on the ppc.

what do you think of having a domain name called
my-main-keywords. com (in this case: flood-risk-assessment.com) and setting a redirect to the above page? perhaps using that url in our ppc campaign?

could it do any damage?

[Absur2]

further

be VERY carefull about removing outbound links IF they are on topic relevant links to good sites.

should i include more outbound links to more relevant sites? I suppose that could also set us up as a dedicated page.

[OldWelshGuy]

You have had articles published on the BBC you should contact them and ask them to link to you. Looking at all the articles you have written, plus the list of blue chip companies you have as clients, link building should be a walk in the park if handled properly.

The redirect thing is a spam attempt and should be avoided at all costs. I would also say that the page you have shown me is a really Poor landing page for PPC (sorry). Having a different domain for PPC is Ok, but ask yourself why! I would create different landing pages for various phrases, and test them. I would also exclude them from the spiders so that they do not get indexed. I would also have different adverts running also for testing.

Finally you started really well by saying that you could have links to relevant sites (as I suggest), then you dived head first into the trap of thinking that a link is a link is a link

Outbound links to authority pages IN CONTEXT are what are good. links to authority pages are ok, links pages are a waste of space unless they are categorised into a directory and are highly niche!

I don't have the time to go into detail tonight, but here is a brief outline.

The ONLY things a search engine algorithm has to work on is what YOU say your site is about, and what OTHERS say it is about. So how can you tell a SE algo what your site is about?
1. content
2. Links

Nothing else really is there?

So content is fine, but think about how experts re-enforce what they are saying, the 'cite' other experts. This happens in court all the time wit lawyers citing precedent. It happens in Acaedemia, with professors citing each others works, yet for SOME reason this basic eleemnt is ignored on the web.

Your subject matter is niched, you need to focus each of your pages tightly to one specific area of interest. ie planning applications, insurance risk assessment etc. then you can attack those phrases by getting specific inbound links to them, and also linking out to other specific pages like the EA deep linked content that is 100% relevent semantically.

[Absur2]

OWG,

thanks for that; your comments are gold to me.
although i have been handling some of the web design (I inherited the site) and have done most of the SEO (all our pages used to have the same title) this is far from my field of expertise and i end up working on it at the weekend (it does interest me). although with all this advice, i am getting much better.

you're still talking too fast:

then you dived head first into the trap of thinking that a link is a link is a link

are you refering to the bottom of the networking page (met) as opposed to the top (EA)?
Having a different domain for PPC is Ok, but ask yourself why!

the only reason would be to have a domain name that is more obvious to people in search of that keyword or for quick reference in marketing material for instance.

I would also exclude them from the spiders so that they do not get indexed.

are you referring here to a redirect scenario? What is the harm in having a http redirect from a page with a more relevant name? How is that seen as spamming?

I would also say that the page you have shown me is a really Poor landing page for PPC (sorry)

no need to apologize, i think the body is ok but it looks like overtime, weed has invaded the page and has rendered it very messy. This brings me to my next point. we are currently going through a rebranding (new logo, new fonts, etc...) and i am keen to tidy up the site (perhaps even redesign the whole thing).
If i maintain the actual content - including titles, headings, keywords, tags, etc. - is there a risk that it would affect our SE ranking in a detrimental way? My initial thought is that if i clean up the codes, it should make it easier for spiders to read, and therefore should benefit us eventually?

thanks again for your thoughts

ps: if you need flood risk/planning advice; you know you can count on me!

[OldWelshGuy]

Will reply tomorrow

[Absur2]

I'll check in again tomorrow.

thanks

[Absur2]

more trouble i'm afraid,
the page is now almost systematically down, although i haven't done anything to it. when it does pop up, it is on page one, but it is not frequent enough at the moment to be of any use.
anything new on the reasons for this yoyo effect?