Useful information about adWords

[temi]

Please add any useful information you know about AdWords here

1. its free to create AdWords account

[karmadir]

I have read in some articles that putting ads below content of your website increases chances of click on google ads.

As user scroll down the page,chances of clicking on ads become higher.

Has anyone tried this,if yes,then please share his/her experience on this post.

[livetech]

@karmadir I think temi was referring to adwords (Advertisers) rather than adsense (publishers)

2. You can link your adsense account with your analytics account so you can track your cpc programs effectiveness.

[KingPin]

2) You set the budget for what you want to spend.

KP

[arora]

4. Free keyword analysis & view of web traffic for that keyword.

[OldWelshGuy]

You can offset the cost against payment processing to give you FREE payment processingon e commerce sites. MAJOR benefit that is.

[komrad]

Various targeting options.

[redsy]

Monitor closely, especially initially as your budget can disapperar very quickly if the campaign is not well targetted.

[BurtyB]

Expect to pay more than you would like for keywords no one else is seems to be bidding on.