Difference between Starter & Standard Edition

[yogindernath]

Dear Sir,

I am having a starter edition of Google Adwords for promoting my site.

Before migrating to standard version, I want to know the pros & cons of such a migration. Google's comparison help page does not explain in depth.

The problem is that once migrated to standard version, we can't revert back.

Can any one help me explain the issue a bit.

Thanks for the help please.

Yogindernath

[articlemaster]

Starter Edition is a very simplified edition of adwords which is used to advertise a single product or service, using a one-page signup form. You wont get much option in starter edition whereas standard edition is much complex adwords account which have some extra features such as Multiple ad campaigns, Advanced reporting, Advanced targeting, such as geo targeted campaigns, Advanced tools such as conversion tracking and adwords traffic estimator etc, Multiple ad formats etc.

So if you are a beginner and never used Adwords before, I would recommend the starter edition, so that you can create your first campaign and ad text without getting overwhelmed with other features.
Thanks