Adwords Bounce Rates and Daily Budget

[surreypcsupport]

Adwords constantly winds me up and I end up pausing the campaigns because I always feel like I'm being ripped off.

Bounce rates for CPC are about 80% but organic is about 22%. My daily budget is £1.02 for my current campaign and yet today I've spent £1.20 (+VAT).

Looks like I'm gonna stick with organic and simply miss out on the small amount of business I get through Adwords.

[temi]

I have tried adwords for my golf business as well, I fell exactly the same way, my budget was a bit more than your but I don't quite make the money I send on adsense back.

I know some people who swear by adsense though but so far I am yet to come across a small business that uses adsense for years, they tend to use it for a few months and then pack it up.

[surreypcsupport]

I'm sticking with it for the time being. It is bringing me customers. I just worry about the damage to my rankings caused by high bounce rates. For this reason I may periodically pause my adwords campaigns to allow my bounce rates to recover.

[tb987]

I have tried adwords for my golf business as well, I fell exactly the same way, my budget was a bit more than your but I don't quite make the money I send on adsense back.

I know some people who swear by adsense though but so far I am yet to come across a small business that uses adsense for years, they tend to use it for a few months and then pack it up.

Are you talking about doing Google arbitrage?

Surreypcsupport how do the Search Engines know what your bounce rate is? What evidence do you have for this?

Tony

[surreypcsupport]

Are you talking about doing Google arbitrage?

Surreypcsupport how do the Search Engines know what your bounce rate is? What evidence do you have for this?

Tony

If you use Google Analytics then Google are able to use the information it generates and bounce rates are part of that.

[tb987]

Theoretically this is true, but they would have to assume that the bounce rate target is the same for all sites. If you have a product review site you want a high bounce rate as ideally you want someone to quickly read the review and click on your affiliate link i.e. you actually want a high bounce rate.

How would they deal with non analytic sites?

Not convinced

Tony

[surreypcsupport]

Theoretically this is true, but they would have to assume that the bounce rate target is the same for all sites.

Why would they have to assume the target bounce rate is the same for all sites? They could vary the target bounce rate depending on the type of content if they wish. They have the technology

How would they deal with non analytic sites?

I was only referring to sites with analytics however, it is still possible they could interpret bounces if someone clicks through to a particular site from their SERPs and then makes another search request immediately after. Maybe they would consider anything less than 5 seconds as a bounce. Just an idea.

[AlexAcosta]

Adwords constantly winds me up and I end up pausing the campaigns because I always feel like I'm being ripped off.

Bounce rates for CPC are about 80% but organic is about 22%. My daily budget is £1.02 for my current campaign and yet today I've spent £1.20 (+VAT).

Looks like I'm gonna stick with organic and simply miss out on the small amount of business I get through Adwords.

maybe your keywords are not targeted enough, maybe your landing page is awfull or great. There are many things to consider but usually PPC traffic is very good and highly targeted. Again, it depends on how you set up your campaign.

[George1985]

Im having problems with adwords as well, i have a higher budget over £10 a day and still adwords is not working, just hard finding cheaper keywords, as one keyword for my business area was as high as £51 per CLICK. thats bloody insane. Ahh well, just have to do more keyword analysis in a heavily competitive area.

[nickora]

WOW, thats a lot, what word was that for? Im trying to deal with this issue at the moment that whichever words i pick are just above the clients budget, or would allow 2 clicks a day sort of thing. there is bound to be a solution somewhere though