How to get into the position

[markweyner]

I need help here, my ads always showed up on the right side on google search.
But how can i make my ads show on the top of the search page (with yellow color) ?

Look at the picture for better explanation.

I think you should promote the keyword for a particular ad more to let it be on top of searches.

[seomantra]

I wrote this somewhere else, but I'll repeat.

The key of the AdWords positioning is the QS - Quality Score. QS depends a lot of factors, but the most important are:

- relevancy between text and targeted keywords
- relevancy between the landing page and the targeted keywords
- good CTR

So, you have to create separate ad groups to different keyword baskets, create a few texts withing these groups, and split test these texts.

And, when you start the campaign, you should bid higher than normal - to capture a good initial position. When the users starts click to your ad, you can lower the bids (because from CTR, your ad will have more QS).

The ads which are performing well with better conversion and quality score are often get that place.

but if you click twice or thrice on the search button the ads and their positions are changed.

[Katrina]

Even if you set position preference to 1 on your account, it will show on the top but not sure whether it will be display on the top(yellow color) or it will be displayed on the first place of right side. It depends on google. Google algo may vary depends on our keywords quality score.