"Is it a better idea to name images such as keywordhere.gif rather than logo.gif?"
It depends on your motivation. Are you doing it to make the user experience more pleasant, or merely a weak a*s attempt to gain rankings in the SERPS?
"Also, I've read that adding alt text rich in keywords may also help, is this true?"
Again, are you doing it for your site or are you doing it for the search engines?
"Lastly, is there such a thing as keyword spam?"
H*ll yes!
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