I still think for HIPS, location is verrrry important.
A seller in Manchester is unlikely to be interested in getting an HIP Survey from an Exeter based HIP Provider. However to rank high for HIP (etc) coupled with Exeter as a location should be well achievable. I could tweak to get that while having my coffee break. Unless of course, we are dealing with a National HIP Provider here. In which case forget what I just said.
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